Shalom Presidency School hosted an engaging WeThink Bharat Orientation Session for students of Grades VIII to XII, offering them an enriching opportunity to explore the world of branding, strategy, creativity and entrepreneurship beyond the conventional classroom.

The session, titled “Branding by Design,” was led by Dr Neha Raghav, Director, WeThink Bharat, an accomplished education leader with over a decade of experience across industry and academia. With professional experience at organisations such as PepsiCo, WNS and HT Media, Dr Raghav now leads initiatives that promote experiential learning, entrepreneurship and future-ready education among school students.

Through an interactive activity on “Brand Strategy Beyond the Logo,” students discovered that a brand extends far beyond its visual identity. They explored how purpose, perception, strategy, communication and customer experience collectively shape a brand and influence the way it is understood and remembered.

The session encouraged students to think critically and creatively, analyse brands from a strategic perspective, and connect theoretical concepts with real-world applications. Their enthusiastic participation and thoughtful responses made the session highly engaging and insightful.

The session was a valuable step towards nurturing creative thinkers, strategic problem-solvers and future-ready young leaders at Shalom Presidency School.